Template
Business Plan Template
01
A short summary anyone can understand.
Prompts: What does the business do? Where does it operate? What stage is it at?
02
Shows why the business should exist.
Prompts: What problem do customers have? How do they solve it today? Why is that not good enough?
03
Describes exactly what you sell.
Prompts: What do you offer? In what formats or packages? What's included in your first version?
04
Focuses your effort on the right people.
Prompts: Who are your ideal customers? What do they have in common? How many are there?
05
Explains why customers will choose you.
Prompts: What is the main benefit? What makes you different from alternatives?
06
Shows you understand your environment.
Prompts: Who are the main competitors? What do they charge? What trends affect your market?
07
How customers will find and buy from you.
Prompts: Which channels will you use? How does a customer go from first contact to purchase?
08
How the work actually gets done.
Prompts: How do you produce and deliver? What tools, locations and suppliers do you rely on?
09
Who will make it happen.
Prompts: Who is involved and in what roles? What skills are missing? Which partners are key?
10
What it takes financially to get going.
Prompts: What are your one-off costs? How much funding do you need, and from where?
11
Whether the business can be profitable.
Prompts: What will you charge? What are your expected monthly revenues and costs? When do you break even?
12
Being honest about what could go wrong.
Prompts: What must be true for this to work? What are the biggest risks and how will you reduce them?
13
Turns the plan into action.
Prompts: What do you want to achieve in 3, 6 and 12 months? What are the next three actions?