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Checklist

Business Launch Checklist

Work through each step to move from an idea to an organized, viable launch.

Legal, tax and regulatory requirements vary by country and region, and by type of business. Always verify requirements with official government sources or a qualified local adviser.

01Clarify the idea and the problem it solves

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Describe your business idea in one or two sentences.
Write down the specific problem or need it addresses.
Note why you are well placed to solve it (skills, experience, access).

02Identify target customers and validate demand

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Describe who your ideal customers are and what they have in common.
Talk to at least 5–10 potential customers about the problem.
Find evidence people would pay: pre-orders, sign-ups, letters of intent or similar.

03Define your product or service and its value

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List what exactly you will sell, in what formats or packages.
Summarize the main benefit for customers.
Decide what your first, simplest version will include.

04Research competitors and alternatives

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List direct competitors and what they charge.
List alternatives customers use today, including doing nothing.
Write down how your offer is different or better.

05Estimate costs and funding needs

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Estimate one-off startup costs (equipment, setup, initial stock).
Estimate monthly operating costs (rent, software, salaries, insurance).
Work out how much funding you need until the business covers its costs.
Identify where that money will come from.

06Develop pricing and basic financial projections

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Set an initial price based on costs, value and competitor prices.
Calculate how many sales you need to break even.
Project sales, costs and cash for the first 12 months.

07Legal structure, registration, permits and tax

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Research the legal structures available in your country and choose one.
Find out how to register the business and any name requirements.
Check whether your activity needs licences, permits or certifications.
Understand your tax obligations (income, sales/VAT, payroll) and register as required.
Consider insurance, contracts and data-protection requirements.

08Plan how to attract and serve customers

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Choose the main channels you will use to reach customers.
Decide how customers will buy and pay.
Plan how you will deliver and support customers after the sale.

09Tools, suppliers, skills and resources

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List the tools and software you need (accounting, invoicing, communication).
Identify key suppliers and compare at least two options.
Note skills gaps and how you will fill them (learning, hiring, partners).
Open a separate business bank account.

10Prepare your launch plan and next actions

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Set a target launch date.
List the actions required before launch, with owners and deadlines.
Define how you will measure whether the launch succeeded.

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